SEO referencement
Referencement SEO (Search Engine Optimization) is a set of optimizations for a website to appear in non-commercial results of search engines. SEO search engine is therefore to optimize the structure and content of the website on pre-defined keywords. It is then important to take particular care to the expressions used in the content of the pages, thinking about the organization and its menu items and have a clean HTML code is easily readable engine robots research.
Referencement SMO
The referencing SMO (Social Media Optimization) allows both to develop its reputation by posting content on social media sites (collaborative platforms, community sites, social networks, forums ...) and promote its natural SEO by links (backlinks). The referencing SMO has an impact on the Page Rank, the factors taken into account by search engines for natural referencing a site.
Referencement SEA
Referencement SEM (Search Engine Advertising) is independent of SEO.It is to appear in search engines, sponsored links in return for payment. SEA search engine works via an auction system more I set a high bid on a keyword, the better I'll be positioned on that keyword.
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