Monday, August 12, 2013

How to build credibility for your online sales site


 
You've just finished writing and finishing your ebook. For months, you've sweated blood to write this little masterpiece that you disclose a wealth of valuable information about your area.
You ever thought about all the points of your business strategy: you set the price (or you already have an idea), you see in your head how will be your site, its design, text it contains, you know how will your job you know what payment you adopt.
Perhaps you may even already have all this in place, your programmer or webmaster has also worked hard day and night as you prepare for this. Unless it is still you who has put both the mill and furnaces.
That is, your product is fantastic, your site, your offer, your order process and payment ready.
But there is a catch ...
First, no one yet knows you and nobody knows as your expert skills in carpentry that you disclose in your ebook superbly titled "How to create your own furniture in 3 days for a budget of less than $ 50" .
And then you realize that the Internet is full of scammers, false promises, products "ghosts" and "cans" of any kind of products that are never delivered after ordering, hacks and fraud of any kind on credit cards.
You know more than anyone that people are still wary, especially when it comes to hand to the purse. You almost regret not being able to print your ebook and sell it in bookstores, so you are sure it will be successful.
But wait! All is not lost however (and nothing is ever lost, you can still have the success you deserve!).
Things to do to be credible on the Internet:
- Put your name and phone number on your website sales, picture also has a good effect. Encourage even your visitors you call for any inquiry. Live chat also gives good results (but you will agree with me that you will not always be available to chat).
- Obviously, you do not have testimonials, but why you have to wait to have? request them!
Look for a well-known personality in your field. Ask him to give an opinion on your product, and of course, you have to give him something in return. Try to establish a "win-win".
- Why not offer your product for free to a few selected people exchange their stories? This is an excellent and appointment service!
- Provide evidence of your website. Evidence, evidence! Your visitors do it to differentiate the good from the bad. Look what you can put as evidence of the reasonableness and fairness of your business, make your imagination.
If you sell an ebook, you can offer a free download the summary or the first chapter. If you sell physical products, offer to send free samples. If you sell a great software, offer or download a demo version with limited functionality.
Well, I do not think these issues are the only ones, but already, your business must be viable.
And do not forget to offer guarantees to your visitors trust. Everything must be implemented together to bring good results!

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