The best solution is to create original content, interesting, that other sites will want to take absolutely making a link to your site. Easier said than done, but ideal, since it earns you a backlink link to your content, one-way (no link back!). But how do you get links to your site, in addition to those generated by the quality of your pages?
This is where the system link exchanges. These exchanges are already practicing on the web, with more or less effective methods: in fact, many sites offer you to appear on a page chock full partners, or in the footer of the site, from a score of other links. Some even put up automated scripts: placing their tag, you get yours, and you appear immediately on a dedicated link exchange page. If all these methods work in absolute terms, they are absolutely not guarantee effectiveness vis-à-vis the engines! Google, among other things, gives little (or not ...) weight to such links, and even he punishes link farms and sites that appear!
The real solution is both more consistent and more importantly, effective guarantee! Exchanges of backlinks should be OTC between webmasters aware that a good net-linking (external links that point to your pages) is the crux of their SEO and their positioning in the search engines. Broadly, there are two types of link exchanges:
- Link / backlink (the site has a link to site B, which is a link to the Site)
- 3-way (three-way): the site has a link to site B that links to site C which is a link to the Site
The first form can be effective, provided that it is a rational exchange: an anchor (the text that serves as a link) Runs the corresponding keywords to the content of the page, a link on a page indexed, preferably in the content of the site, not in a list of "recommended sites."
The second form of exchange is far better! In fact, with this system are one-way links you will get, since the backlink is to another site. Search engines, especially Google, are very appreciative of this kind of relationship, because they are evidence of your expertise in your field. Of course, it is not easy to develop such partnerships, and it is to help in the sense that the webophil.net site posted a few days ago, a new forum, as Square exchange market of Backlinks, allowing webmasters to get directly in touch with their partners netlinking.
One last tip to manage your policy netlinking:
- Vary your anchor (not always the same keywords)
- Do not direct all your links to your home page: referencing the internal pages of your site!
- Share your links pages indexed, preferably with an existing Google PR
- Flee trade with construction sites, unindexed, poor content
- Observe the partnerships: do not change the links from your partners
- Regularly check that your links are still in place in your partners.
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